The Pambansang Baboy Project was formed when Josefina L. Portillo faction “took over” the Elar’s piggery. Manric’s goal was to have a nationwide expansion but the Elar farm piggery could not sustain it and backyard operations produce slow-growing pigs therefore making it not profitable.

Since the beginning of the project-study that started in the year 1980's, I have noticed that the pigs that were bought from the provinces are better than the pigs that were produced in the Elar Farm. The reason is that the native pigs are slow growers and eat natural food and that is why their skin is crispier and the meat tastes better.  The best breed for lechon are native pigs -- but they grow too slowly. All over the Philippines, the so-called native breeds are actually "Chop suey breed" since they are mostly cross-bred.

There are no professional entities that took care of native Filipino breeds until 2012 when the Department of Agriculture Bureau of Animal Industry started tracing the pure native pigs and developing them in Tiaong Quezon. Not to mention that backyard farming is the second biggest agricultural business next to rice production done by small farmers.



In the year 2011, the franchise program of ELAR Z exploded thus needing a huge amount of supply of the best breed for lechon so Manric went to Tito Tony Meloto and Luis Oquinena from Gawad Kalinga to explain his study for the best breed for lechon. The program “Pambansang Baboy Project” would be a good agricultural venue to make the Filipino farmer earn as much as the executives in Manila.

During the same year Manric also partnered with Department of Agrarian Reform (DAR) and Spread Organic Agriculture in the Philippines (SOAP) in an effort to streamline, assist and promote the Pambansang Baboy Project which is to make the Filipino farmers at par with the executives in Manila. He experimented in formalizing the study on how the native pigs could be upgraded-native pigs and how to make the native pigs grow faster and have better litter size (offspring). The way to do it is to cross breed the native pig to a foreign pig to attain faster growing pigs for more litter size and better taste.

Upon Manric’s introduction of this idea to Gawad Kalinga Program for Social Entrepreneurship, Spread Organic Agriculture and DAR, the concept blew sky high. The original intention is to provide livelihood and upgrade the income class of marginal Filipino farmers but because of the beauty of the program, a lot of rich farmers also followed and adopted it for their own businesses. The best breed for lechon is a combination of a Filipino (local/native) and imported breeds. These crossbreeds are only produced in the Philippines and is a world class product to produce lechon that can be exported globally!



According to Andrew Zimmern, Anthony Bourdain and CNN on 2016 that Filipino Food is “The Next Big Thing” in the international market. Upon Manric’s research, pork consumption around the world is in the Millions of metric tons and most countries eat pork. He also recognized that there is no Filipino flavored pork available in the international market up until now. If Cebu lechon was highlighted by Anthony Bourdain in his show, ELAR Z was aired by Andrew Zimmern in his show Delicious Destinations (Bizarre Foods) for the lechon brand to be highlighted globally. Please watch the link:

Simultaneously continuing with the program ELAR Z is in partnership with CARD MRI, Department of Agriculture and Bureau of Animal Industry (BAI) in its project is called “First World Philippines Program - Support the Filipino Farmer”. Please watch the link:

Manric channeled his will power to study how to get back in track, focused in fixing all the mistakes of ELAR Z, and created a better program anchored by the following ideologies:


To be able to provide lechon for all the income class for all the market segments in the Philippines (including the C & D market) and to reach the Filipino’s all over the world, Manric created  “LECHON DE LATA" – THE WORLD’S FIRST CRISPY LECHON IN A CAN.  Now there is a LECHON product that can do all of the above. The bigger goal is to provide the Filipino dish to the international market. The pork consumption in the global market is in the millions of metric tons per year and there is no Filipino flavored pork globally, leading to the opening for global penetration. Our goal is to make the Philippine’s famous pork dish available to the whole world.

For the consumer of lechon the most important qualities are:
  1. Malutong - Crispy Skin;
  2. Laman ay Juicy - Flavorful meat;
  3. A good lechon sauce.

Lechon de Lata has the qualities of a real lechon if you follow the cooking instructions. Lechon de Lata is more than 100% cheaper than fresh lechon thus making ELAR Z Lechon de Lata affordable for all Filipinos. It also has a shelf life of 2 years and is transportable anywhere. We have made product possible to be available anywhere "Kahit Saan at Kahit Kailan" and now all Filipinos all over the world can eat the national dish of the Filipino.


Celebrations made healthy

The Pambansang Breeds (Upgraded Native Pigs) are a lot healthier than commercial pigs at least 70% of their food are naturally grown. These pigs have 30% less cholestrol, have more moisture content, less crude fat and less calories.


Another issue that our program wants to address is Climate Change. Animal farming is the biggest contributor to climate change through the methane animals release from their manure. To address this issue, the inclusion of a Biogas Digester is the solution. The second advantage is that if the methane is contained it can produce free fuel for the farmer.