THE NEW GENERATION

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Leonor passed away in 1997, while Jose and Melinda in the year 2000 and because the estate was not fixed, Manjo and Manric ventured out on their own in 2001 to continue their grandparents’ and their mother’s legacy. They formed ElarZlechon to carry on the tradition of providing customers the best-tasting lechon.

In the quest to greatly improve his lechon product, Manric believes that the supply of the raw material which is the native pig, should be addressed. If you can have the best supply you can address 50% of what is needed to produce the best lechon. The other 50% would be comprised of the marination, the roasting process and the system. In his study over the years, Manric realized that the native pig industry in the Philippines was being neglected. The backyard farmers raising their pigs have no scientific studies to rely on that is why the Philippine native pig is a “chopsuey” or mixed breed (halo halo breed). The Philippine Native pig is either black or black with a white belly. Varieties include Ilocos and Jalajala. The Berkjala, Diani, Kaman, Koronadal and Libtong breeds were all developed from this breed. It is now thought to be extinct. Reference: Professor Liwayway H. Acero, Philippines Manson, I.L. 1966. A World Dictionary of Livestock Breeds, Types and Varieties. Fourth Edition. C.A.B International. 273 pp.

We also realized that a lot of traders take advantage of the farmers and buy their pigs at a low price and sell them at a high price so it was decided to introduce a program called Pambansang Baboy Project to address these issues.

We also realized that a lot of traders take advantage of the farmers and buy their pigs at a low price and sell them at a high price so it was decided to introduce a program called Pambansang Baboy Project to address these issues.

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PAMBANSANG BABOY PROJECT (PBP)

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Manric, having compared the commercial and the native pig industry since 1980’s, realized that the Philippine native pigs and the traditional pigs raised by backyard farmers’ quality for lechon is better than the commercial breeds. And even though the brand has its own substantially sized piggery, the company still buys 80% of its supply from traders from the provinces. Because of the supply needs, Manric thus created the PBP program.

PBP is a Social Enterprise that is committed to the cause of "Alleviating Poverty" by making a livelihood program out of the contract breeding and growing programs for farmers in producing the BEST BREED for lechon. Please watch the link https://www.youtube.com/watch?v=Qr1zrmlMtgg.

Manric would like to acknowledge Senator Bam Aquino, Gawad Kalinga Founder Tony Meloto, GK Boy Montelibano, GK Luis Oquinena, Department of Agrarian Reform Secretary Gil De Los Reyes and DAR ARISP Beh Afable for the continuing support of PBP. In the video link the statement of Sen. Kiko Pangilinan “that agriculture is not sustainable and the average age of a farmer is 59 years old because in 1 and ½ hectare of land of Palay production (staple food of the Filipino) the income of a farmer is Php23,000.00 per year and no one wants to be a farmer because of that”. Because of consolidated efforts of the supporters of PBP, and in spite of the birth pains, we estimate that in 1 and ½ hectare of land a farmer can earn Php400,000.00 to Php800,000.00 by producing the Best Breed for Lechon (Pambansang Breeds).

Manric says he is very happy that the Government and some private groups in the year 2015 are finally realizing the value of the Native Pigs that are grown locally because of its potential. Please watch the link https://www.youtube.com/watch?v=hFiK2dUxGmI

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PBP is a Social Enterprise that is committed to the cause of "Alleviating Poverty" by making a livelihood program out of the contract breeding and growing programs for farmers in producing the BEST BREED for lechon. Please watch the link https://www.youtube.com/watch?v=Qr1zrmlMtgg.

Manric would like to acknowledge Senator Bam Aquino, Gawad Kalinga Founder Tony Meloto, GK Boy Montelibano, GK Luis Oquinena, Department of Agrarian Reform Secretary Gil De Los Reyes and DAR ARISP Beh Afable for the continuing support of PBP. In the video link the statement of Sen. Kiko Pangilinan “that agriculture is not sustainable and the average age of a farmer is 59 years old because in 1 and ½ hectare of land of Palay production (staple food of the Filipino) the income of a farmer is Php23,000.00 per year and no one wants to be a farmer because of that”. Because of consolidated efforts of the supporters of PBP, and in spite of the birth pains, we estimate that in 1 and ½ hectare of land a farmer can earn Php400,000.00 to Php800,000.00 by producing the Best Breed for Lechon (Pambansang Breeds).

Manric says he is very happy that the Government and some private groups in the year 2015 are finally realizing the value of the Native Pigs that are grown locally because of its potential. Please watch the link  https://www.youtube.com/watch?v=hFiK2dUxGmI.

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PBP is a Social Enterprise that is committed to the cause of "Alleviating Poverty" by making a livelihood program out of the contract breeding and growing programs for farmers in producing the BEST BREED for lechon. Please watch the link https://www.youtube.com/watch?v=Qr1zrmlMtgg.

Manric would like to acknowledge Senator Bam Aquino, Gawad Kalinga Founder Tony Meloto, GK Boy Montelibano, GK Luis Oquinena, Department of Agrarian Reform Secretary Gil De Los Reyes and DAR ARISP Beh Afable for the continuing support of PBP. In the video link the statement of Sen. Kiko Pangilinan “that agriculture is not sustainable and the average age of a farmer is 59 years old because in 1 and ½ hectare of land of Palay production (staple food of the Filipino) the income of a farmer is Php23,000.00 per year and no one wants to be a farmer because of that”. Because of consolidated efforts of the supporters of PBP, and in spite of the birth pains, we estimate that in 1 and ½ hectare of land a farmer can earn Php400,000.00 to Php800,000.00 by producing the Best Breed for Lechon (Pambansang Breeds).

Manric says he is very happy that the Government and some private groups in the year 2015 are finally realizing the value of the Native Pigs that are grown locally because of its potential. Please watch the link  https://www.youtube.com/watch?v=hFiK2dUxGmI

PBP is a Social Enterprise that is committed to the cause of "Alleviating Poverty" by making a livelihood program out of the contract breeding and growing programs for farmers in producing the BEST BREED for lechon. Please watch the link https://www.youtube.com/watch?v=Qr1zrmlMtgg.

Manric would like to acknowledge Senator Bam Aquino, Gawad Kalinga Founder Tony Meloto, GK Boy Montelibano, GK Luis Oquinena, Department of Agrarian Reform Secretary Gil De Los Reyes and DAR ARISP Beh Afable for the continuing support of PBP. In the video link the statement of Sen. Kiko Pangilinan “that agriculture is not sustainable and the average age of a farmer is 59 years old because in 1 and ½ hectare of land of Palay production (staple food of the Filipino) the income of a farmer is Php23,000.00 per year and no one wants to be a farmer because of that”. Because of consolidated efforts of the supporters of PBP, and in spite of the birth pains, we estimate that in 1 and ½ hectare of land a farmer can earn Php400,000.00 to Php800,000.00 by producing the Best Breed for Lechon (Pambansang Breeds).

Manric says he is very happy that the Government and some private groups in the year 2015 are finally realizing the value of the Native Pigs that are grown locally because of its potential. Please watch the link https://www.youtube.com/watch?v=hFiK2dUxGmI

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PBP is a Social Enterprise that is committed to the cause of "Alleviating Poverty" by making a livelihood program out of the contract breeding and growing programs for farmers in producing the BEST BREED for lechon. Please watch the link https://www.youtube.com/watch?v=Qr1zrmlMtgg.

Manric would like to acknowledge Senator Bam Aquino, Gawad Kalinga Founder Tony Meloto, GK Boy Montelibano, GK Luis Oquinena, Department of Agrarian Reform Secretary Gil De Los Reyes and DAR ARISP Beh Afable for the continuing support of PBP. In the video link the statement of Sen. Kiko Pangilinan “that agriculture is not sustainable and the average age of a farmer is 59 years old because in 1 and ½ hectare of land of Palay production (staple food of the Filipino) the income of a farmer is Php23,000.00 per year and no one wants to be a farmer because of that”. Because of consolidated efforts of the supporters of PBP, and in spite of the birth pains, we estimate that in 1 and ½ hectare of land a farmer can earn Php400,000.00 to Php800,000.00 by producing the Best Breed for Lechon (Pambansang Breeds).

Manric says he is very happy that the Government and some private groups in the year 2015 are finally realizing the value of the Native Pigs that are grown locally because of its potential. Please watch the link  https://www.youtube.com/watch?v=hFiK2dUxGmI